Ray moved to Vancouver from Jamaica at age 7. Upon graduating later on from Ryerson University, he didn’t even have a background in advertising yet he made his way to the top of the corporate ladder through determination, hard work and long hours. Once up, Ray realized that there was a serious lack of education and transparency in the fast growing digital industry. He therefore left his senior role and started Digital AdLab, an educational service partnered with Google’s DoubleClick platform to provide proper hands-on training to today’s digital talent. Digital AdLab works with educational institutions, students, marketers, agencies and advertising professionals and offers a solution in response to the demand for increased programmatic talent in today’s digital media industry. Download this episode (right click and save)