Bringing Together Major Leaders from Tech, Marketing, Fitness, and Business Industries
TORONTO–(BUSINESS WIRE)–WRKOUT, a first-of-its-kind connected fitness platform that delivers live, digitally optimized personal training and fitness, today announces the appointment of its Board of Directors. The directors will consist of seven members–Chair of the Board Peter Mogan, Dave Bustos, Erik Huberman, Bill Bradford, Curtis Christopherson, Keith Dalton and Haley Grewal–who will support WRKOUT’s growth and vision as it becomes a dominant player in the connected fitness space.
WRKOUT’s new Board of Directors brings broad and deep expertise to the company’s strategic guidance and oversight. The board’s collective experience spans various sectors and industries, including fitness, tech, marketing and digital advertising, business development, and consumer engagement.
“The level of enthusiasm, leadership and brilliance brought to this board is undeniable and we’re in the best position possible to expand aggressively and reach a wider, more global audience,” said Curtis Christopherson, Founder of WRKOUT. “We’ve brought together some of the best minds in their respective industries to provide critical insights, guidance and expertise as WRKOUT continues to build momentum and carve out its own corner of the fitness industry.”
The seven directors are:
Peter Mogan, Chair of the Board and Founder of MDS Lawyers
Peter has been active as a lawyer, corporate director, businessman and mediator in BC and Ontario since 1978. He has worked closely with his business clients and boards as a strategic advisor – bringing a practical, entrepreneurial approach, combined with a very relational style. After a long career as a commercial lawyer and as one of Western Canada’s leading M&A specialists, Peter is now focused on board governance. Having served on over 30 business and not-for-profit boards over the past 30 years, Peter is currently on the Boards of one of Canada’s fastest growing companies (achieving unicorn status in just two years), a leading Canadian wealth management firm, a major regional construction and development company, a leading regional window and siding manufacturer and installer, a mid-level global relief and development INGO, a disruptive platform business in the fintech sector and an African microfinance bank. He chairs five boards, Vice-Chairs another and sits on an Audit Committee. Peter is also a CEO of Peer Forum Group Chair.
Dave Bustos, Managing Partner of Fort Capital Partners
Prior to founding Fort Capital in 2014, Dave spent 23 years as an investment banker in roles from analyst to managing director with national and international firms in Vancouver, Toronto and New York. He has advised companies, boards and entrepreneurs on M&A transactions and capital raising across a broad range of industries, and managed relationships with corporations, entrepreneurs, private equity firms and government entities.
Erik Huberman, Founder & CEO of Hawke Media
CEO & Founder, Erik Huberman, launched Hawke Media in 2014. Now valued at over $100M, Hawke Media is the fastest growing marketing consultancy agency in the U.S. Prior to its launch, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. Erik has since continued to strategically expand his business portfolio inclusive of a handful of company acquisitions: the 2018 launch of Hawke Ventures which reached a closed single fund of $5.6 million, the 2020 launch of his own podcast, HawkeTalk, and most recently, the 2021 launch of HawkeZ, an agency offering brands the tools needed to tap into GenZ. As a serial entrepreneur and marketing expert, Erik has been recognized by his industry peers through honors and awards including Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers.
Bill Bradford, Chief Business Officer at Advanced Human Imaging
Bill Bradford is a seasoned industry executive who has held several prominent leadership roles in digital media and technology. His expertise is in building teams and driving the digital transformation of traditional businesses into new business and consumer engagement models. He started his career as a U.S. Army Officer, and has since held executive leadership positions at multiple successful organizations, including Beachbody, Fox, Yahoo!, and America Online, and is now the Chief Business Officer of Advanced Human Imaging.
Curtis Christopherson, CEO of Innovative Fitness and Founder of WRKOUT
With over 20 years of experience in the health and fitness industry, Curtis is the Founder of WRKOUT. He is also the owner of Innovative Fitness, North America’s largest network of premium personal training studios. Curtis leads well over 300 virtual and in-person trainers and was recognized as “Canada’s Top Trainer” in 2020 by Impact Magazine. He has been featured in notable publications such as Forbes, Fast Company, The Globe and Mail, Bustle, and Insider – and is a former Ernst and Young Canadian Entrepreneur of the Year finalist.
Keith Dalton, Founder of Signal Hill Technologies
Keith Dalton is the founder or owner of multiple highly successful enterprises, including Innovative Fitness, and serves as the CEO of the leading virtual inspection software platform in the telecom industry, where he brings over 20 years of experience. A university-level hockey player and UNB Athlete of the Year, Keith plays as hard as he works. A 16-year member of YPO with an MBA in international business, Keith has travelled the world extensively, earning an esteemed reputation for his ability to lead across borders, overseeing teams of 160 direct employees and beyond.
Haley Grewal, Co-Founder of Upstation Inc.
Haley Grewal is a Co-Founder of Upstation Inc. founded with partners in Seattle and SF. Upstation is a financial strategy consulting firm focused on startups. Haley started his career at KPMG, moved into clean tech (sold) and investments in real estate. He and his team offer support for technology, consumer product, retail and wholesale operations, as well as startups with funding in excess of $500K-$1M in SaaS based technology for consumer product and retail or wholesale operations.
Launched last February, WRKOUT was built specifically to optimize the virtual fitness experience and is not your typical on-demand virtual fitness platform. Instead of relying on streaming one-way content to many, WRKOUT delivers two-way fitness instruction and interaction between TRNRS (trainers) and MOVRS (clients) on a platform that is specifically designed for working out.
With over 75,000 personal training and fitness sessions completed since its beta, WRKOUT’s market-defining software is changing the way people approach fitness. MOVRS can choose from a global pool of industry-leading vetted trainers, book sessions, manage their schedule and view history and billing all within the platform. TRNRS can operate their own businesses using a full suite of industry-specific tools, including program building, marketing, and payment processing. The platform also features proprietary tools like screen-capture/analysis, on-screen timers, and whiteboard capabilities.
For a limited time, prospective members who would like to try out the platform and be coached by WRKOUT’s TRNRS can sign up for three complimentary sessions and become part of the MOVR community! For more information, visit WRKOUT.com.
WRKOUT is the future of fitness. Founded by industry veteran Curtis Christopherson, the CEO of North America’s largest network of premium personal training studios, WRKOUT was built on over 20 years of established experience, bringing next generation virtual training to market. Unlike other methods of connected fitness that focus on one-way streaming or require proprietary hardware, WRKOUT’s exclusive platform provides a live, two-way interactive training environment that connects members with elite trainers from around the world.
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